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With its unmistakable characteristics, Mala Alisha pursues an exemplary strategy for success, which sees fashion as a labour of love, opens up new perspectives and follows new paths.

The philosphy of the collection is shaped by fashion as a means for self-presentation, an expression of personality and individual emotion. In a self confidence manner Mala Alisha creates room for individual interpretations of fashion by means of casual luxury, which is constantly and almost provocatively reinterpreted and combined with stylistic integrity.

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